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Chain Restaurants And Email Marketing
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By Dan Forootan

From the outside looking in, finding new ways of advertising doesn’t seem to be a major issue for chain restaurants. After all, don’t these establishments have seemingly limitless marketing budgets, connections with national ad agencies and the ability to place television commercials in the middle of big events such as the Super Bowl? Sounds pretty simple, right?

Well, not always. Chain restaurants have absorbed plenty of budget cuts during this seemingly never-ending recession, just like every other business, and are being asked to do more with less (sound familiar?). Fortunately, there is a cost-effective solution for these chain restaurants: email marketing!

Indeed, once a chain restaurant invests in the email marketing software necessary to implement an email marketing campaign, it will wonder how it ever lived without this bit of technology! The email marketing software is a worthwhile addition, one that will bolster the bottom line in every conceivable way.

First, it is inexpensive to purchase, implement and maintain—there is no need to hire additional staff to oversee the email marketing of chain restaurants. Email marketing software makes sending advertisements, updates, and reminders as easy and cost-effective as possible. This is no small consideration in an era in which belt-tightening is happening everywhere.

Secondly, the email marketing of chain restaurants ensures the message is delivered straight to the target audience. While television ads and newspaper ads have been the preferred advertising method of chain restaurants for decades now, it is far too easy, thanks to TIVO and DVR, to skip commercials that air on TV—even the high-priced ones you might see during a Super Bowl or another highly ranked extravaganza! And with newspapers shrinking by the day, readers are likely to skip over a chain restaurant’s ad even if they don’t intend to do so.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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