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By Dan Forootan

Advertising used to be pretty easy for magazines. Remember those omnipresent subscription cards inserted in magazines—and how often they did the trick? Thumb through a magazine in a store, like what you read, take out the subscription card, fill it out, mail it in and voila—six weeks later your first copy arrived in the mailbox!

Now, of course, it’s not nearly so easy for magazines to lure new subscribers. Print readership is down drastically and many magazines have not been able to survive the move to a digital age. Those that are still standing have a potentially insurmountable foe in the bookstores that offer upbeat cafes and copious amounts of coffee and pastries, all of which makes it just too easy for people to read a magazine every month without actually subscribing to it.

The news is not all bad though, and the challenging landscape for all print publications has allowed email marketing for magazines to flourish. Indeed, the relationship between magazines and email marketing is not only an essential one, but one that can help publicize the magazine on all of its platforms.

Whether those that publish the magazine and those that write for it like it or not, a magazine’s website is more important and essential these days than the actual print product itself. With email marketing for magazines, campaigns can work hand-in-hand in terms of promotion of all the content, both in print and online.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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