Competitive dancing is one of the few activities that children can enjoy well into their teenage years. While sports teams inevitably move from the all-inclusive lower levels of baseball, football, basketball, hockey and soccer to teams that are built during tryouts later in junior high school and high school, dancers of all skill levels can continue to take lessons at dance studios and participate in their recitals up to the day they depart for college.
And for these dance studios, email marketing is a wonderful and cost-effective way to promote themselves to both current and future generations of students—and, in particular, to their parents.
Those who operate these facilities should think of
email marketing for dance studios as the word of mouth of the Internet era. A generation or two ago, people who were satisfied with a business would tell their friends about it. That still applies, of course, but for dance studios, email marketing is a way for these establishments to further build a name brand and remind locals of their presence in the community.
Beginning the dance studio’s email marketing campaign is as simple as leaving a clipboard at the entrance and inviting visitors—those who are already taking lessons as well as those who have just expressed interest—to write down their email addresses. Dance studios with a website can also include a prompt on the home page asking people to type in their email addresses so that they can stay up-to-date on the studio and its latest news.
