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Houses of Worship and Email Marketing
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By Dan Forootan

The way in which we consume media and information has changed dramatically over the past 20 years, to the point where the printed word is on the verge of becoming obsolete as people electronically consume one-time household staples such as newspapers, magazines and books on devices such as the Kindle, the Nook and tablet computers such as the iPad.

One printed product that continues to be read and absorbed the old-fashioned way is the bulletin people receive upon walking into a house of worship. These bulletins are a great, one-stop way for those visiting the church or synagogue to catch up on the latest news about their fellow worshippers, plan their upcoming religious schedule and, of course, learn which local businesses to support in appreciation of their advertising on the back page.

But houses of worship can still benefit from more modern forms of advertising and marketing, such as the organized email marketing of houses of worships. Letís face it; while most visitors to a church or synagogue enjoy reading the bulletin, they are also used to getting their media delivered to them instantaneously. For houses of worship, email marketing wonít replace the bulletin, but such an initiative can augment the weekly missive and engage worshippers on a more regular basis.

Indeed, the email marketing of houses of worship provides an immediate and interactive experience that the bulletin canít. Houses of worship can send out news as it happens, whether that news is happy (such as a member of the church or synagogue giving birth or getting engaged), routine (such as someone receiving a promotion at work) or unhappy (such as a worshipper getting sick or passing away).

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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