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Tuxedo Rentals and Email Marketing
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By Dan Forootan

The spring is perhaps the best time of the year for stores offering tuxedo rentals and sales. June is, of course, the most popular month for weddings, and high school proms are taking place from April through June. Add it all up and thereís plenty of opportunity for menís clothing stores to rent and sell tuxedos to men seeking that perfect outfit for the perfect day or night. But how do these vendors tap into these lucrative markets? A marriage of tuxedo rentals and email marketing is the answer!

Between the affordability and versatility it offers for tuxedo rentals, email marketing is by far the best way for these establishments to not only entice new customers but to retain current ones and spread the word about their services. In many ways, for tuxedo rentals, email marketing is the modern word of mouth. Such messages offer customization as well as universality. The email software required for the tuxedo rentalsí email marketing campaign allows the senders to refer to the recipient by his or her first name, both in the subject heading as well as the salutatory greeting. Such a feature goes a long way towards ensuring the message will be read by the target audience.

In addition, this email marketing software makes it easy to forward the message along to friends and family who are seeking a place to rent or buy a tuxedo. This comes in especially handy, because while most people have the purest of intentions in mind when they tell the owner of a menís clothing store they will recommend him or her to friends who need a tuxedo, the odds are theyíll forget the storeís contact information if someone ever mentions such a need. But with tuxedo rentals and email marketing, customers can just save the message in case they ever need to send it to an interested party.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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