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By Dan Forootan

If there’s any business looking for affordable methods of advertising and marketing, it’s the dollar store. These establishments appeal to people in every income bracket, from those seeking good deals to families whose limited budgets make it necessary to shop at the dollar store.

Of course, advertising and marketing isn’t exactly cheap, especially the traditional methods such as placing ads in the newspaper or on radio or television. But email marketing for dollar stores accomplishes the task of promoting the stores while saving money in the process.

Indeed, as the second decade of the 21st century gets underway, there are few more natural pairings than dollar stores and email marketing. The email marketing software needed to embark upon such campaigns fits into any budget—just like the dollar stores it will advertise—and requires no additional staff to implement and oversee. This software also allows for easy customization while providing the type of thorough, all-in-one messaging that other methods of advertising cannot match.

Email marketing for dollar stores can replace the weekly newspaper circular as the way by which customers are informed about sales and other store news. First of all, these messages are delivered straight to a recipient’s inbox—no need to go out and buy the newspaper or worry that the circular slipped out of the paper in transit. Secondly, email marketing software makes it easy for the dollar stores to not only post their circular in the body of a message but for people to share it with friends and family by forwarding the message along. You just can’t do that with the newspaper!

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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