Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Email Marketing for Dermatologists
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan

For doctors, the comfort of their patients is of great importance, behind only treating and curing whatever ails those who walk into their offices. This adage is especially true for dermatologists, who specialize in handling often-delicate skin issues. After all, skin problems such as eczema, rashes, acne and psoriasis are usually visible to others and are, as a result, something about which the sufferer is very sensitive. Patients need to feel at ease with their dermatologists. And once that level of reassurance is reached, they are very likely to not only return for future appointments but also recommend the doctor to family and friends.

Still, that first big introductory step that has to be taken between dermatologist and patient, and there’s no better way to do so than with email marketing for dermatologists. Indeed, a dermatologist’s email marketing campaign has all but replaced the “old-fashioned” word of mouth method and can allow doctors to slowly wean themselves off the other traditional means of advertising.

By investing in the email marketing software necessary for such a program, dermatologists can ensure they stay in constant contact with current patients and lay the groundwork for landing new ones as well. The software is both inexpensive to purchase and easy to learn, implement and manage—doctors don’t need to add more staff to oversee a dermatologist’s email marketing plan. Starting it is as simple as asking patients to jot down their email addresses upon walking into the office. And managing a dermatologist’s email marketing campaign can be handled by anyone with a minimal amount of computer experience.

| 1 | 2 | Next page »
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Free Magazines
CRM Magazine Is written for executives responsible for moving the enterprise toward a customer-focused approach.


Subscribe Now

All Magazines
Promotional Items with Your logo
 
Red and white acrylic felt Santa hat
Domestic - Red acrylic felt Santa hat with white cuff and ball on top.
     
 
Flame Baseball Cap
A magic checker flame hat that features heavy brushed cotton. Over 300,000 More Promos
Smart Services
Spacer
Spacer
Spacer Siteguys
Spacer
Spacer Email Marketing
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE


Home | Contact | Advertising
© 2014-2016 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.