Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Email Marketing and National Parks
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan

Summers are the best time of the year for America’s national parks, which provide tourists with timeless sights and memories to last for generations. National parks are an especially popular destination for those within driving distance, as families continue to adapt to the lingering economic downturn and look more and more at "staycations" as they try to figure out how to get away while remaining close to home.

Of course, few industries have been as impacted by the recession and the accompanying belt-tightening as national parks, whose funding is perpetually in danger of being slashed as the government looks for ways to trim the federal budget. How can these American institutions advertise themselves and tap into the largest audience possible while spending the least amount of money? Email marketing for national parks is the solution!

Today’s technology makes email marketing possible for national parks and offers these parks advantages they didn’t have during earlier economic downturns decades ago. First of all, the email marketing software required to begin a national parks email marketing campaign is very inexpensive and can be implemented and managed by anyone employed by the park—whether it be a full-timer or one of the many interns who make a national park their home away from home during the summer.

A national parks email marketing message also provides the type of interactive experience the traditional methods of advertising and marketing cannot hope to match. Indeed, those bulky, hard-to-fold brochures that were such a staple of trip planning when you were a child are a thing of the past. Thanks to advances in the software, email marketing for national parks is an all-in-one promotional tool. Recipients can not only learn the essential information about a park—such as its hours and months of operation, directions and the identity of hotels and other attractions located nearby—but also watch videos of the park that they can’t see anywhere else.

| 1 | 2 | Next page »
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2017-2019 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.