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Summer Camps And Email Marketing
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By Dan Forootan

With school coming to an end around the country, it’s time for perhaps the most exciting time of year for children in elementary school and middle school: getting ready for summer camp! And the not-so-secret secret is parents enjoy summer camp as much as their kids! For a week or two—or even more—parents get an empty house while their children make new friends and reconnect with old ones.

Of course, modern technology has made it a lot easier for children and parents alike to enjoy their summer while staying in touch and minimizing any homesickness or melancholy feelings. Between cell phones and emails, it’s possible for everyone to enjoy a modified independence during the summer months!

And speaking of technology, it has also redefined advertising and promotion for summer camps. Email marketing is the most effective method, in terms of both finances and desired impact, for summer camps to pitch themselves to new families and stay in touch with those who have already enjoyed all the camps have to offer.

The email marketing of summer camps begins with an investment in the email marketing software, which offers the dual advantages of being both affordable and easy to implement. Most summer camps are operating on a strict budget, but there’s no need to crunch the numbers to embark upon or manage the email marketing of summer camps. Anyone at the camp with computer experience can oversee the project.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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