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By Dan Forootan

Every year is an election year somewhere! But voters tend to pay more attentionóboth to politics and to the advertising involved in campaignsóduring presidential campaigns. And the upcoming battle for the White House is a good opportunity for politicians from both parties and of all municipalities to look into how they can better promote and advertise themselves.

One excellent and cost-effective solution is the email marketing of politicians. Here are five reasons why email marketing software is an excellent investment for politicians everywhere!

1.) Today, email marketing of politicians is less intrusive than more traditional methods of advertising. Voters are accustomed to tuning out ads on the television and radio. They are also used to immediately throwing away any political literature they get in the mail. But a politicianís email marketing campaign allows voters to get the message at their own convenience and in a more intimate fashion than television or "snail mail."

2.) The email marketing software also makes it very easy to personalize the message. A person is far more likely to open a message after seeing his or her name in the subject heading as well as in the salutation. Such personalization options simply do not exist with traditional means of advertising and marketing.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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