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How Email Marketing Can Help Local Adult Sports Leagues
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By Dan Forootan

Who said your days of competitive sports had to end with high school graduation? Athletes of all ages, from teenagers to senior citizens, still feed their competitive juices in adult sports leagues. But organizing and maintaining these leagues is tougher than ever. Working 40 hours (or more) and raising a family doesn't leave much spare time for most adults. And many people don’t want to spend that time chasing down team and league members to let them know of scheduling and roster news.

Fortunately, email marketing for adult sports leagues makes it much easier to run these organizations. Here are five reasons why email marketing software is a great investment for anyone running an adult sports league!

1.) Email marketing is inexpensive. One of the biggest challenges in adult recreation is finances. Facility fees and the price of insurance rise every year, but the disposable income for "weekend warriors" remains stagnant or even declines. There's no room in anyone's budget for another big expense. But the software required with email marketing for adult sports leagues is not only very affordable but can also be managed by anyone with a minimal amount of computer experience. Overseeing adult sports leagues’ email marketing won't require any additional paid staff.

2.) Along those lines, email marketing software makes it quite easy to build a database. Just collect email addresses from players and coaches during the league's first organizational meeting and then input them. There will be no more keeping track of dozens of pieces of paper containing phone numbers and addresses! The software also makes it very easy to store addresses from year to year. This will help establish continuity and eliminate the need for league personnel to recreate contact lists.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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