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How Email Marketing Can Help Men's Clothing Stores
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By Geary Broadnax

For decades now, men who need formal clothing such as suits, dress shirts, dress pants and dress shoes have relied on newspaper ads or a search of the Yellow Pages to find a store that carries what they need. But such methods are outdated in these modern times. This is doubly true for men who learn about a job interview or a work trip on 24 hours’ notice and must immediately get a new suit.

How can men's clothing stores better serve these customers and ensure their repeat business? Email marketing for men's clothing stores is the answer! Here are four reasons why purchasing email marketing software is a good idea for these establishments:

1.) Unbeatable reach!
No other method of marketing and advertising matches the ratio of investment-to-return of email marketing for men's clothing stores. Newspapers are shrinking in size and circulation yet charging the same (or more) for advertising. Phone books either collect dust or are thrown out. And most men's clothing stores can't afford to purchase television or radio ads. However, email marketing software fits into any budget and delivers a message in a direct fashion to a far larger audience that the traditional media cannot match. People are far more likely to open and read an email than they are to find an ad in a newspaper or pay attention to a commercial on television!

2.) Make a personal connection
In addition, the software required for a men's clothing store’s email marketing campaign provides for easy personalization of messages. Take another step to ensure the emails are read by the recipient by calling him by his first name in both the subject line and the salutation. Consumers view personalized advertising and marketing in a much more positive manner than the "indifferent" message spread via traditional media.

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Geary Broadnax is the Chairman and CEO of Dovarri.
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