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Locksmiths and Email Marketing
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By Dan Forootan

Locksmiths are not usually the first occupation that comes to mind when pondering businesses that can withstand economic downturns. But in these trying times, a locksmith is one of the sturdiest occupations possible! From simply producing extra keys to installing security systems and answering panicked middle-of-the-night calls from customers who are locked out of their houses, a locksmith's offerings are as versatile as they are essential.

But it's still a challenge for a locksmith to reach new customers and turn them into repeat visitors. Fortunately, email marketing for locksmiths is an inexpensive and effective way to expand clientele! Here are five reasons why locksmiths need to purchase email marketing software.

1.) It provides far more return than "old-fashioned" media!
Email marketing for locksmiths provides more bang for the buck than any other investment in so-called traditional media. Newspapers are shrinking in size and readership, which makes it less likely than ever that readers will actually see a locksmith's advertisement. And buying air time on local television or radio stations doesn't make much sense, considering how just about everyone changes the channel whenever commercials begin airing. But locksmiths and email marketing is the perfect marriage, one in which the message is delivered straight to the reader via his or her inbox and at a fraction of the price of "old-school" advertising.

2.) A personalized message will make a direct impact!
The email marketing software also allows for quick personalization and customization, which in turn doubly piques the curiosity of the intended party. By addressing the recipient in both the subject heading and the initial greeting, he or she will feel an extra connection to the locksmith and will be more likely to consume the message. A locksmith can also embed video in the message that shows the type of services he offers. Subscribers will have more confidence in the locksmith after seeing him "in action," whether he is making keys, going over in-house security systems or testing products such as garage door openers.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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