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By Dan Forootan

It is hard to remember a time when Internet marketing DIDN’T rule the world. Are you old enough to recall when marketing was done in an old-fashioned way that didn’t yield or reflect immediate results? The good ol’ days weren’t always so good!

That said, the challenges of the 24/7/365 media world make even the savviest of internet marketers vulnerable to getting swept away by the tide. If you’re involved in internet marketing, you must be “on” all the time or run the risk of becoming irrelevant. Fortunately, the email marketing of internet marketers is a cost- and time-efficient way of remaining in the public eye. Here are four reasons why email marketing software is a must-have for effective internet marketers:

1.) The email marketing of Internet marketers is interactive!
Most of us are accustomed to absorbing advertising and marketing in a passive way. But email marketing software makes it easy for Internet marketers to send out interactive messages that include not only essential information such as contact information and operating hours but also embedded video that gives potential clients an idea of what the marketer can do for them. Best of all, these videos can be viewed right in the body of the message—there’s no need to cut-and-paste a link or open a video in another window. Get it all right in one place!

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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