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How Email Marketing Can Help Sports Apparel Makers
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By Dan Forootan

The fall is here and with it comes the start of another school year—as well as the beginning of the new sports calendar for high schools and colleges nationwide. This is both the best and most stressful time of the year for sports apparel makers, who will be plenty busy producing uniforms and other clothing for teams and players. They’ll also wonder how to keep this business year-round, and how to ensure that these athletes come back next season.

There is a simple way for those in the sports apparel industry to remain in constant contact with clients new and old—by purchasing email marketing software Here are four reasons why the relationship between sports apparel makers and email marketing is a valuable one for all involved!

1.) Email marketing for sports apparel makers provides modern-day amenities.
Long gone are the days in which a marketing plan consisted of sending out mass mailings, placing ads in local media and sitting back and waiting weeks for the results. The immediacy of today’s world demands instant feedback—and there’s no better way to do that than by allowing each message to be shared via platforms such as Facebook and Twitter. When people want to share something with friends and family, they do so not by picking up the phone but by linking it on social media. For sports apparel makers, an email marketing campaign is incomplete without the ability to spread it on social media.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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