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By Dan Forootan

For better or for worse, November is rapidly approaching. This year, that means the presidential election. And while we’ll all be inundated with campaign ads (most of them negative, of course), the truth is government is most impactful at the local level. So whether local politicians are running for office or not this fall, a presidential election is the best time to remind people of the difference-makers they have just down the road.

The problem, of course, is that local government doesn’t quite have the limitless budget of a Barack Obama or Mitt Romney! Indeed, most budgets barely have room for mass mailings, never mind the type of campaign that would keep local government in the forefront of the conversation. But what if there was a new marketing solution for local government that cost a fraction of what the old-fashioned method cost? Here are four reasons why email marketing for local government requires just a small investment in email marketing software yet can pay huge dividends in the end.

1.) The affordability cannot be matched.
As noted earlier, most local political races and political offices operate at a fraction of the budget of the bigger state and national races. Every cent counts, and there’s no better way to maximize value than by purchasing email marketing software. It costs little to buy and even less to implement, especially if a staffer has a computer-savvy intern willing to add overseeing the email marketing campaign to his or her duties.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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