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How Email Marketing Can Help Piano Stores
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By Dan Forootan

Most people want a piano in their house. At the very least, it’s a great conversation starter that provides a bit of elegance to the room in which it is placed. It can also inspire some impromptu entertainment during parties—especially those around the holidays—and motivate parents to send their children to piano lessons.

But if you want a piano, where do you go? After all, you can’t just go to Target or WalMart and get one! Email marketing for piano stores is a pivotal method of promotion for these establishments, which rely on word of mouth—both virtual and old-fashioned—to remain in business. Here are four reasons why for piano stores, an email marketing plan is a must for everyone involved!

1.) The email marketing software is inexpensive to purchase and easy to operate.
Most piano stores are operating on a pretty thin budget—especially during trying economic times in which many families are delaying the purchase of a piano, if not forgetting about it altogether. Fortunately, the software required to implement email marketing for piano stores is quite affordable. Better yet, it’s even more affordable once it is actually implemented and successfully helping to attract customers. Anyone with computer experience can manage the software and the email marketing plan—there’s no need to hire additional staff.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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