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By Dan Forootan

FORE! There’s no better way to spend a spring, summer or fall afternoon than by hitting the links and playing 18 holes (or even 36 holes). With winter and colder weather approaching in many parts of the country, thousands of golf courses will “go dark” for the next few months. But those who operate a golf course know that the real work is done during the winter months.

Maintaining and/or improving membership numbers is the lifeblood of any golf course, particularly so during these tough economic times. How can golf courses keep the good times rolling? The answer is email marketing for golf courses! Here are four reasons to begin embarking upon a golf course’s email marketing plan:

1.) Email marketing software is eminently affordable!
Let’s face it: with a clientele that resides in America’s higher tax brackets, golf courses aren’t often associated with places that are looking to keep costs down. But everyone’s trying to save money these days, and golf courses can do so by purchasing and implementing the software required for the successful email marketing of golf courses. The software fits into any budget and can be managed and overseen by anyone—whether it be an intern or a full-time employee—who is experienced in working a computer.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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