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The Estrella Insurance Group
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By FBNews.net

Authentic Leadership Lessons From The Estrella Insurance Group

Authentic Leadership and Peak Performance:

Authentic leadership is leadership that can be trusted; leadership that is, in fact, as it is represented. In the business environment, authentic leadership is a fundamental requirement for generating peak performance. Some companies can make money, even in the absence of authentic leadership, but they can´t come close to realizing their full potential without it.

If, as some suggest, the personality of an organization reflects the personality of its leader, then an outside observer should be able to identify key characteristics in the company that reflect the leader´s degree of authenticity. In the broadest sense of the word, authenticity is about integrity; a considered, deliberate consistency between what is said, what is implied, and what is actually done.

Characteristics of an authentic organization:

A Guiding Vision: There is an obvious guiding vision.

A Value Driven Organization: There are indications of a unified thrust in its messages. The purpose of the business, its value proposition and the promise of its brand, as well as the operational plan should all reflect this internal consistency.

A Powerful Focus For Delivering Work: There are indications that a consistent set of core values actually inspire trust. These values are actively used to set priorities and establish compatible agendas across the company. There are indications of a clear alignment between the company´s value proposition and how the work gets done.

Honoring The Culture In Practice: There are indications that the company honors its culture regarding how people are expected to relate to each other. There should be indications that the company works to inculcate the culture in new people and sustain it in practice among more seasoned employees.

Respecting People By Expecting Their Best: Finally, there should be indications of an obvious respect for people and their contributions embedded in everyone´s day-to-day working relationships. All people should be expected to think better, learn and grow, and cooperate to achieve shared goals. Why would you expect less of someone you respect?

Nicolas and Richard Estrella, of The Estrella Insurance Group, demonstrate authentic leadership of this caliber. People in the insurance industry had referred me to The Estrella Insurance Group as an example of a vibrant, highly effective organization. I conducted several discussions with Nicolas Estrella, the president of The Estrella Insurance Group and his brother Rick, the Division Manager for Estrella´s central region the principals of the company. In the following discussion of the Estrella Insurance Group, you can see these indications of authentic leadership.

A Brief Background Of The Estrella Insurance Group:


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