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Phillip Choi
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By FBNews.net


Phillip Choi is the CEO of Silla Cooling Systems and also an eCriteria Premium member. Choi led Silla to phenomenal sales and directed Silla's growth to 20 warehouses nationwide in less than two decades. How did he do it? "I believe that our success largely rests on our ability to take advantage of innovative technology," says Choi. "Because the price of automative parts are mainly the same everywhere, I knew that our success would lie in increasing each employee's productivity-which is comes by the automation that computer technology offers." Choi's forward-thinking outlook led him to use eCriteria's database service, with the goal to expand Silla's marketing strategies to the Internet.

After establishing a Web presence for Silla, Choi was not yet satisfied. He did not want to limit Silla's website to merely a static Web brochure. He wanted to enable prospective customers to request free quotes for their products. Choi decided to place an interactive, database-driven form on Silla's website to:

-provide prospective buyers the convenience of posting quote requests from any time zone, from any part of the world, without using the phone.
-enable Silla customer service to access up-to-the-minute quote requests.
-offer information immediately to prospective customers.
-grow a "sales database" of interested, potential customers.
Exploring his options, Choi found two very different solutions: a custom Web database solution or an application service provider at www.eCriteria.net. Here's what he discovered about each solution:

1.Custom database solution:
-Cost: about \-\
-Time frame: several weeks
-Technical requirements: hire a Web development team and find a separate Web database hosting solution,
2. www.eCriteria.net:
-Cost: \.95/month
-Time frame: about 1 hour
-Technical requirements: none

Choi promptly decided to give eCriteria a test drive using the free 30-day trial. Within an hour, he created the data entry database, integrated it seamlessly into the website, and received their first online quote request! Choi immediately recognized the beauty of eCriteria for a growing business like Silla and became an eCriteria Premium member. Here's the finished product: http://www.sillacooling.com/getaquote.htm.


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