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NuAir Windows & Doors
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By FBNews.net


This week, we´re taking a close look at NuAir Doors & Windows, a company in the preliminary stages of creating their Internet strategy. Presently, the NuAir site is under development, but their initial effort is already live, and can be found at www.nuair.com. FBNews will follow up with them in the future so our readers can track their progress.

NuAir Windows & Doors was founded in 1946 by Kenneth "Jack" Horner. The Tampa, Florida, company had its humble beginnings as an awning company operating out of a 5000 square foot building. In the early years, only two employees were responsible for all of the manufacturing.

Mr. Horner soon expanded with a second company, NuAir Manufacturing, which was dedicated to making and installing attic fans. An aluminum embargo during the Korean War meant that supplies were too scarce to support both businesses, and a decision was made to combine the assets of both companies into the NuAir name.

In the early 1960´s, Mr. Horner purchased the Barrington Corporation, a window and door company located in Georgia. At the time, they were the first window and door company in Georgia to manufacture and market a storm window and door. This purchase resulted in steady growth, and by 1977, NuAir outgrew its original manufacturing facility and moved into a new all-service 89,000 sq. ft. facility.

Today, NuAir´s corporate offices and manufacturing facility is located in a 190,000 square feet office and manufacturing facility in Tampa, FL. NuAir Windows & Doors has over 200 employees at its main facility and 30 employees at a smaller production facility located in Buford, Georgia, and their distribution extends to the Caribbean, Central and South America. Despite its growth, it remains a family business: Jack´s daughter, Connie Horner, is the company president.

We spoke with NuAir´s Marketing Communications Director, Linda Aguirre, about the company´s decision to add a web component to their business. With over 50 years of success without a web site, we wanted to know what sort of value they felt a web presence could add.

Linda sees the site mainly as a customer service tool. Since NuAir´s customers are predominantly residential and light commercial builders inside Florida, the company generally doesn´t market outside that area. They´re focused on using the web as a way to reach their current customers and optimize their internal processes rather than as a tool to expand their marketing reach.


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