Gold Data Management was started in 1999 by Barry Goldufsky, a senior analyst for Bridgestone/Firestone. He had seen a void in the company´s ability to properly store data in a way that it was easily retrieved.
"I witnessed high-ranking officers spending days putting together information needed for a meeting or analysis. Major decisions were being made based on very unorganized and possibly inaccurate data. I was well respected in the organization because I turned days of work into minutes without a lot of red tape."
So far, Gold Data has met with success, although Barry concedes that there are always issues to contend with. The adage "Good help is hard to find" still rings true in the age of digital technology: "I´m always looking for a talented individual with an entrepreneurial spirit."
In order to keep the entrepreneurial spirit and enthusiasm alive, Barry doesn´t put his employees on salary, but at the same time, his staff has flexibility more traditional office can only dream of:
"I believe salaried individuals lose the sense of urgency and importance of doing a good job. A talented technology person on my staff could make far more than they could working for an IS department in a company with unlimited freedom and potential. Work on a beach or work in your underwear, I don´t care as long as you get the job done right and on time."
This simplicity and informality are the keys to Gold Data´s success, as is his ability to cater his products exactly to his clients´ needs, allowing them to give input or keep a more hands-off position.
" I build very complicated and large-scale applications for a fraction of the cost and pain. I sit with a client for a day or so and grasp their business. It doesn´t take long for me to fully understand their goals and their day-to-day operations. I then go off and build their application. They participate as much or as little as they like.
"Another big reason for my success is that I control costs. I really help a client keep within their comfort zone financially."
He has found so far that other consulting companies just cannot compete. "They cannot and have never been able to keep things simple, meet budgets and deadlines."