Bob, who has a 25-year history in the health food industry, had gotten an e-mail account on AOL, and after spending time browsing the Internet, he thought it might be helpful to create a website for his distribution company. A young man named Kevin Gilper, who was, literally, working out of his bedroom, built his first site.
Meanwhile, Bob added his new URL to the articles he wrote for trade publications in the health food industry, and readers immediately took notice.
"Within a couple of days after the article in the trade journal was published, I had gotten about 10 calls from other health food manufacturers and vitamin companies asking who I used to build the website, even though none of them had actually seen the site! After the third or fourth call, I told them `I have this kid who can do it for you.ī"
"I didnīt know it then, but that was the beginning of the business!"
It was the beginning of the business, and it was a business that had nothing to do with health food! World Wide Web Communications, Inc. now has over 700 clients, mostly in the New York City and Delaware Valley areas. And the young man that built Bobīs first site is still with him six years later, although heīs now in the boardroom rather than the bedroom. Kevin Gilper now serves as the Chief Technical Officer.
"The initial marketing plan was to develop websites for the natural foods companies, but I realized that this market was too narrow. These companies were dispersed throughout the entire country, it was hard to get to them. So I realized that since we had the tools to create websites, we should open it up to anyone."
The result of their widened scope is a company that has created successful brochure and e-commerce sites for companies ranging from restaurants to funeral homes to not-for-profit community groups.