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10 Commandments For Losers - How To Become A Winner
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By John R. Graham

Being a loser requires just as much effort as being a winner. You must work at it as hard as the person who wants to be number one.

Are you a winner--or a loser? Just like winners, losers develop a pattern of "success." Here are the guidelines--The "Loser's" Ten Commandments.

1. Always have an excuse. Develop a series of phrases and rehearse them regularly so you'll always have one ready when needed. Examples: "My car wouldn't start." "Our prices are too high." "The alarm clock didn't go off." "I didn't have time." "The customer made a mistake." "I can't get through to him on the phone." "The computer fouled up." "The economy is bad," and so forth. Never be caught speechless when it comes to making excuses for yourself.

2. Be sure to blend into the pack. Losers know that it is important to be invisible. Vanilla is their favorite flavor. Never call attention to yourself. Look, act and work the way you really are-- mediocre.

3. Keep your eye on the competition. Think and breathe the competition. Know all about them--their weaknesses, their opportunities, their problems and their needs. Never think about your customers.

4. Avoid taking risks at all cost. Risk-taking is extremely dangerous. You may either fail or succeed. Either one will put you in great jeopardy. Risk-takers lead the pack by always wanting to test themselves. They're never satisfied with their performance--they want to do better. They welcome risks as opportunities. Such thinking makes you shudder.

5. Never let yourself become enthusiastic. If you do, you will want to do more, become more deeply involved in your work, and place your company, co-workers, and customers ahead of you.

6. Always put yourself first. Before you agree to anything, ask yourself this question: "What's in it for me?" If something requires extra time and effort, it could lead to more sales, increased productivity and higher profits for your company. By putting yourself first, all these problems are avoided.


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