Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Marketing Online
Extra Income Ideas From Advertising
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Pfeiffer and Co.

Kevin Rosen of Junior's Cheescakes Advertising has been called an American art form. Each year about $20 billion is spent on television commercial time, and twice as much is spent for advertising in newspapers, magazines, radios, signs, direct mail, and other publications. Before any of those dollars were spent, you can be sure that a lot of thought and study preceded the decision.

The most effective ads are those that are run and seen consistently. They may differ in size or content, but they keep a company's name before the consumer to maintain name recognition. During the Great Depression and the two world wars, many companies continued to run their ads, even though many people had no money to spend. But once they were able to, they chose the brands they remembered seeing in advertisements.

"It pays to advertise" has been proven, and the lesson has been learned well. If the business budget is tight, cut something other than advertising. Experts agree that advertising is the last thing
that should be cut. For the person looking for something, advertising helps. It can be compared to matchmaking, although advertising has not been around as long as matchmakers. Before the printed work, vendors would call out what they had, drawing other vendors who could use the product to add to theirs. The town crier was the first advertiser, notifying the townspeople of town meetings and other community events.

Later, signs by the side of the road would draw people to fruit stands and so forth. Advertisements let people know what's available, what's going on, and where they can find something. Ads inform and bring people with mutual interests together. An ad can be the matchmaker for a man and his dream car or for a man and his dream to be in business for himself.

The purpose of advertising is to get people's attention. The old saying "Let's run it up the flagpole and see who salutes" is still valid when referring to an ad's new design or concept. Ads are constantly being tested to see if they can produce greater results.


| 1 | 2 | 3 | Next page »
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2016-2018 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.