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Create and Profit from Your Business Vision
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By Jacqueline Cornaby

In the quest for higher profits and increased customer satisfaction, many owners and managers put their big vision on the back burner in exchange for a short-term goal. As a result, their business stays the same year after year, with little indication of any growth at all. What went wrong?


Create Your Business Vision Today
3 Steps to Go From Goal to Reality
by Jacqueline Cornaby

Smart business owners and managers know that the key to business success is to strive for growth-oriented results that will challenge you and your employees to achieve more. We’re going to increase profits 20% in 90 days. We’re going to reduce our overhead costs by year’s end. We’re going to hire high-caliber, positive people for our new department. The list is endless. Yet in the quest for higher profits and increased customer satisfaction, many owners and managers put their big vision on the back burner in exchange for a short-term goal. As a result, their business stays the same year after year, with little indication of any growth at all. What went wrong?

Some company leaders blame the organization’s lack of growth on outside events. They claim that the competition, the economy, their clients, and even their employees did or did not do something that made the goal fall short. Others blame their own goal-setting strategies, believing their objectives were too lofty for any company to achieve. The fact is that when it comes to positively changing your business, traditional goal setting is not enough. The key is to look inside yourself and your company and determine not what you want to achieve in the next few months, but rather, what kind of organization you want to become for lasting results.


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