It’s no secret that opposition to unsolicited emails (“spam”) has increased dramatically among both customers and government officials over the past year, highlighted by the passage of the CAN-SPAM Act at the federal level. While many email services and marketers see new restrictions as serious blows to their businesses, the creators of Stream Send™, a new email marketing solution, are thrilled. That’s because from the beginning, Stream Send was designed to give legitimate marketers an alternative to spamming.
“Our clients have been telling us how they need a low-cost option for reaching more customers,” said Dan Forootan, Stream Send CEO and Founder. “Small and medium-sized businesses in particular need a legitimate way to compete with spammers without busting their budgets. We’ve already received a tremendous response to the solution and our no-spam policy.”
New Options Emerging
Both the new law and the emergence of anti-spam email tools are good news for firms that have been frustrated from trying to compete with spammers and with established businesses with large marketing budgets. Many of these firms have considered using email marketing as a powerful tool to reach their customers, but have hesitated due to worries about cost, staff limitations, and increasing restrictions. Forootan says that the product answers all of these concerns. “Any enterprise, large or small, can use legitimate email marketing as an easy, affordable way to build and solidigy a customer base.”
From its inception, Stream Send™, along with EZ Publishing and affiliated partners, has supported and allowed only permission-based email marketing practices. In fact, Stream Send does not allow the sending of unsolicited commercial email, or "spamming," under any circumstances. Because Stream Send was developed from the beginning to promote only permission-based email marketing practices, the service makes it easy for all users to comply with all requirements of the CAN-SPAM Act. The owners and management of Stream Send believe strongly that both the anti-spam policy and the new federal law promote responsible, professional, customer-focused practices that benefit both customers and legitimate marketers.