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By
RISMEDIA
How do you react when CEOs are contacting you to request your product? For most firms, the answer is twofold: Celebrate for a few seconds. Then deal with the accompanying reality that you must deliver your product flawlessly. Recently, RISMEDIA took on the challenge- and saw its business skyrocket.
“Our strategy was to reach top executives in the industry and deliver the highest quality product regularly, without any glitches. CEOs were requesting our e-newsletter, so we knew we couldn’t settle for an email marketing solution that wasn’t right. We knew we needed three things from an email marketing service if we were going to succeed: the solution had to be affordable, it had to have in-depth reporting, and it had to handle list management issues automatically- all without compromising on quality. Stream Send surpassed our expectations. With Stream Send, we know our clients are receiving the highest quality product available. We’re using Stream Send to reach executives and other decision-makers who matter- and we’re doing it at a lower cost than we thought possible.” -Peter Featherston, CEO, RISMEDIA
Company
RISMEDIA is the leading independent provider of news, information, reference publications, high-level and consulting services in the real estate and relocation industry.
RISMEDIA’s "Today's Real Estate News" email had emerged as a powerful means for reaching and maintaining contact with the most important players in the sector. The subscription list had grown to more than 200,000 real estate industry professionals, with daily readers including presidents and CEOs.
The Challenge
RISMEDIA had initially tried to send the e-newsletters using an in-house program set up on their own servers. As the product became successful and the subscriber list grew, however, it was impossible to maintain the level of service needed.
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