Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Case Studies
Daniel Elash
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By FBNews.net

After recording our interview, it became clear to me that there were two or three important articles emerging. This first one, a profile of Dan and his work - discusses two of the many important subjects in his upcoming work, partnering and branding.

Additional stories, presented as articles in the newsletter, will explore additional elements and benefits of his roadmap for family companies interested in continuing their previous successes - in the 21st Century.

“The upcoming work is designed to be more than the tired old self help book. It’s really a learning system, designed to help leaders acquire the skills and tools that they'll need to take their organizations to new levels of performance and productivity in changing markets. It is packed with ideas and tools that can be applied by a thoughtful and considered leadership approach. It does not require companies to spend additional dollars in order to apply these lessons and tools successfully. Going forward, it is clear that the leader will not have all the answers. S/he may not know the whole solution by themselves. This learning system will prepare leaders to get the answers they need. It will enable them to lead their organizations not only effectively, but to lead them to extraordinary results."

Every business has an idea about how it’s going to use its resources and knowledge to create a product or service that is sought by the people in its marketplace. That’s what Dan Elash refers to as their "Business Idea."

"So many businesses, started each year, fail. Some of these business ideas are ill conceived or mistimed. Some catch on initially, often sustained by the reserves of the entrepreneur, but they never really take off. Others are good ideas that limp along inadequately resourced or half-tended. I see one of the benefits of the Toolkit of business resources we are developing is that it gives family owned companies a way of keeping their good business ideas well tuned and well targeted for ever evolving markets."

“The business idea enters the market place in the form of a story; one which you tell, but also one that gets told by those who hear your message or sample your offerings. The Tools allow you to clarify and refine the story you take to the marketplace, to assure customers what you can do for them; to broadcast it to the people you want to have as customers; to intrigue them by showing what they’re missing by not partnering with you, or by not being your customer.”

“What I’m expecting is, that as people go through this learning system, they’re going to understand how they can take their business idea and use that to focus people in their companies on the priorities needed to fulfill the promise inherent in your idea; to learn how to capture the attention of new customers; and how to respect an implicit contract with customers. The Toolkit enables you to focus your people on delivering on the promise of your business idea: ‘Here’s what you can expect from us. You can count on us. This is our brand and our promise. Here’s what we’ll deliver.’”


| 1 | 2 | 3 | 4 | 5 | Next page »
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2016-2018 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.