Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
PR
Blogs Add the Personal Touch
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Suzanne Falter-Barns

By now, you’ve probably bumped into a blog. Or you’ve heard about blogs. Or you’re already entertaining thousands with a blog of your own – in which case, congratulations. You’re on the cutting edge of self-promotion.

Put simply, a blog is a simple, one-page website which acts like a diary of sorts that you update regularly by posting entries. Unlike regular sites, the technology interface is simple. It's no more difficult than, say, Microsoft Word. You can literally set up a blog in less than fifteen minutes, and post entries in as little as five minutes per day.

Blogs, short for "weblogs," are the new confessional. Unlike a regular, more formal web site, a blogger will post their true thoughts and feelings about life as it unfolds around them. They’re full of ideas, opinions, observations and the like. The posts are often quite short and pungent. And best of all, readers can leave comments and stimulate online conversations.

More importantly, blog posts circulate around the Web largely through RSS feeds – a delivery system that circumvents email, and sends new blog posts right into a small box on your desk top. These are called news aggregators or desktop readers. Unlike emails that can get snagged by spam filters, a blogger’s message really gets through.

For this reason, the media love them … and that, self-promoters, is why you will love them, too. A recent study found that a full 75 percent of all journalists use blog to collect leads.

Blog posts are also great places to find resources. Good posts often are loaded with links and references to information all over the Web. And because they serve as a casual journal, a writer is expected to post her true thoughts and feelings. This has allowed some blogs to attract literally hundreds of thousands of readers.

In other words, the more personal and opinionated the blog, the more attractive it is. Oh yeah, and if the info is useful, that’s good too.

Simple and Effective

So it’s no wonder, journalists use blogs so freely for their research. I recently heard a Wired editor say he had an RSS feed with more than 100 blog entries delivered to his desktop every morning. He searched these for breaking news and trends every day. This journalist spends up to two hours per day combing through blogs!

| 1 | 2 | Next page »
Suzanne Falter-Barns writes The Get Known Now Blog.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2016-2018 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.