| How a Funky Ice Cream Truck Can Change Your Business |
| 02.23.2007 |
Designer Adam Ellis has reinvented the ice cream truck. In doing so, he's reinvented a street vending business. Boutique flavors, a chandelier on the inside, and a truck that customers can write on, this is the ice cream truck overhauled, inside and out. An awesomely unique truck begs to be explored, and clearly has something different to offer.
Adam's truck reminds adults of their childhood - but with a twist. Ice Cream trucks have pretty much disappeared from the suburban landscape. What Adam has done is taken a good idea that's expired - and reinvented the concept for a different time.
How does this relate to your business? You're probably looking at something within your environment that you take for granted. That blends into the background. That has long been forgotten, or no longer useful. Examine your business - your marketplace, and your environment, and ask, what could we reinvent? What could we do differently than anyone else in our business?
Perhaps it's something physical, like your lobby, your desks, your dress code or your trucks. But maybe it's a policy manual, an email program, or a project proposal. It most certainly is something beyond your standard advertising and branding collateral. Something that you, or your agency probably haven't even noticed.
And don't be limited to the real world. Many brands assume they're covered with a simple company website. The opportunities for reinvention are especially ripe with your interactive presence, and there's a host of new tools to help you make it happen. How can you use your Flickr page in a different way? Can you incorporate del.icio.us bookmarks into your brand plan? What have you YouTubed?
Being different allows you to capture the interest of potential customers, retain the love of your evangelists, and stand out in your marketplace. And sometimes it's as simple as reinventing the ordinary things right in front of you.
Here's to the ice cream trucks in your future.
Darryl Ohrt is the founder of VIA and the chief contributor to BrandFlakesForBreakfast.com. |
 |
 |
 |
| Posted By Darryl Ohrt at 9:32 PM |
|
 |
 |
85 Comments: |
|
|
 |
| 1. Buy 2012 Newest Asics Shoes: Wrote on 1/11/12 at 11:16 PM |
 |
| |
| 2. Buy 2012 Newest Asics Shoes: Wrote on 1/9/12 at 10:38 PM |
 |
| |
| 3. Buy 2012 Newest Asics Shoes: Wrote on 1/6/12 at 10:42 PM |
 |
| |
| 4. FDSFDSf: Wrote on 1/5/12 at 2:39 AM |
 |
| |
| 5. Fdsfslkj: Wrote on 1/5/12 at 1:50 AM |
 |
| |
| 6. Buy 2012 Newest Asics Shoes: Wrote on 1/4/12 at 6:51 PM |
 |
| |
| 7. Buy 2012 Newest Asics Shoes: Wrote on 1/3/12 at 7:56 PM |
 |
| |
| 8. Buy 2012 Newest Asics Shoes: Wrote on 1/2/12 at 7:06 PM |
 |
| |
| 9. Buy 2012 Newest Asics Shoes: Wrote on 1/2/12 at 6:24 PM |
 |
| |
| 10. Buy 2012 Newest Asics Shoes: Wrote on 12/30/11 at 9:49 PM |
 |
| |
| 11. Buy 2012 Newest Asics Shoes: Wrote on 12/30/11 at 6:03 PM |
 |
| |
| 12. Buy 2012 Newest Asics Shoes: Wrote on 12/30/11 at 6:02 PM |
 |
| |
| 13. Cheap NFL Jerseys: Wrote on 12/29/11 at 10:25 PM |
 |
| |
| 14. Buy 2012 Newest Asics Shoes: Wrote on 12/29/11 at 7:44 PM |
 |
| |
| 15. Buy 2012 Newest Asics Shoes: Wrote on 12/28/11 at 10:41 PM |
 |
| |
| 16. Buy 2012 Newest Asics Shoes: Wrote on 12/27/11 at 10:27 PM |
 |
| |
| 17. Buy 2012 Newest Asics Shoes: Wrote on 12/23/11 at 9:54 PM |
 |
| |
| 18. Buy 2012 Newest Asics Shoes: Wrote on 12/22/11 at 6:50 PM |
 |
| |
| 19. Buy 2012 Newest Asics Shoes: Wrote on 12/19/11 at 12:27 AM |
 |
| |
| 20. Buy 2012 Newest Asics Shoes: Wrote on 12/15/11 at 7:52 PM |
 |
| |
| 21. Nike sb: Wrote on 12/15/11 at 6:35 PM |
 |
| |
| 22. Buy 2012 Newest Asics Shoes: Wrote on 12/14/11 at 12:53 AM |
 |
| |
| 23. The North Face Outlet: Wrote on 12/12/11 at 6:14 PM |
 |
| |
| 24. Buy 2012 Newest Asics Shoes: Wrote on 12/11/11 at 11:25 PM |
 |
| |
| 25. Buy 2012 Newest Asics Shoes: Wrote on 12/8/11 at 11:07 PM |
 |
| |
| 26. 2011 Abercrombie Sale: Wrote on 12/6/11 at 3:31 AM |
 |
| |
| 27. Louis vuitton replica: Wrote on 11/3/11 at 8:03 PM |
 |
| |
| 28. Christian louboutin replica: Wrote on 11/3/11 at 7:54 PM |
 |
| |
| 29. Louis vuitton replica: Wrote on 10/31/11 at 7:17 PM |
 |
| |
| 30. Louis vuitton wallet: Wrote on 10/31/11 at 7:11 PM |
 |
| |
| 31. Louis Vuitton Outlet store: Wrote on 10/19/11 at 6:12 PM |
 |
| |
| 32. Uggs outlet: Wrote on 10/14/11 at 2:58 AM |
 |
| |
| 33. Louis Vuitton Outlet store: Wrote on 9/23/11 at 8:10 PM |
 |
| |
| 34. Cheap Uggs: Wrote on 9/13/11 at 2:28 AM |
 |
| |
| 35. Www.cheaptodssales.com: Wrote on 8/15/11 at 1:54 AM |
 |
| |
| 36. Wholesale Air Jordan: Wrote on 8/8/11 at 12:03 AM |
 |
| |
| 37. Sunglasses for Glasses: Wrote on 8/5/11 at 11:45 PM |
 |
| |
| 38. Www.cheaptodssales.com: Wrote on 7/19/11 at 2:19 AM |
 |
| |
| 39. Sunglasses for Glasses: Wrote on 7/11/11 at 5:43 PM |
 |
| |
| 40. MBT SHOES: Wrote on 7/8/11 at 1:38 AM |
 |
| |
| 41. Tory Burch: Wrote on 7/7/11 at 2:09 AM |
 |
| |
| 42. Opi nail polish: Wrote on 7/6/11 at 12:14 AM |
 |
| |
| 43. Swiss watches online: Wrote on 6/21/11 at 10:35 PM |
 |
| |
| 44. Louboutin shoes: Wrote on 3/7/11 at 5:16 PM |
 |
| |
| 45. Discount louboutin: Wrote on 3/7/11 at 5:14 PM |
 |
| |
| 46. Wholesale jordan shoes: Wrote on 11/9/10 at 12:36 AM |
 |
| |
| 47. Tory burch shoes: Wrote on 11/9/10 at 12:35 AM |
 |
| |
| 48. Ugg boots sale: Wrote on 11/9/10 at 12:35 AM |
 |
| |
| 49. Ugg boots sale: Wrote on 11/9/10 at 12:34 AM |
 |
| |
| 50. Yves saint laurent shoes: Wrote on 11/9/10 at 12:33 AM |
 |
| |
| 51. Moncler clothing: Wrote on 11/9/10 at 12:33 AM |
 |
| |
| 52. Moncler jackets: Wrote on 11/9/10 at 12:32 AM |
 |
| |
| 53. Cheap timberland boots: Wrote on 10/19/10 at 6:16 PM |
 |
| |
| 54. Gucci Shoes: Wrote on 8/22/10 at 8:39 PM |
 |
| |
| 55. Ed Hardy Clothing: Wrote on 8/22/10 at 8:38 PM |
 |
| |
| 56. Discount Louboutin Shoes: Wrote on 8/22/10 at 8:36 PM |
 |
| |
| 57. Cheap Designer Handbags: Wrote on 8/22/10 at 8:35 PM |
 |
| |
| 58. Cheap Jordans Shoes: Wrote on 8/22/10 at 8:34 PM |
 |
| |
| 59. Cheap Wholesale Clothing: Wrote on 8/22/10 at 8:32 PM |
 |
| |
| 60. Cheap ugg kids boots on sale: Wrote on 8/22/10 at 8:31 PM |
 |
| |
| 61. Tory burch boots: Wrote on 8/22/10 at 8:30 PM |
 |
| |
| 62. Ysl shoes sale: Wrote on 8/22/10 at 8:29 PM |
 |
| |
| 63. Ugg boots UK: Wrote on 8/5/10 at 7:43 PM |
 |
| |
| 64. Staineless Steel Jewelry: Wrote on 6/24/10 at 2:45 AM |
 |
| |
| 65. Christian louboutin gold glitter pumps: Wrote on 6/10/10 at 6:24 PM |
 |
| |
| 66. Tiffany: Wrote on 5/13/10 at 12:45 AM |
 |
| |
| 67. Timberland shoes: Wrote on 3/24/10 at 12:41 AM |
 |
| |
| 68. Replica Handbags: Wrote on 2/4/10 at 12:40 AM |
 |
| |
| 69. UGGS On Sale: Wrote on 1/25/10 at 12:37 AM |
 |
| |
| 70. UGGS On Sale: Wrote on 1/23/10 at 1:08 AM |
 |
| |
| 71. Handbags: Wrote on 1/15/10 at 11:19 PM |
 |
| |
| 72. Timberland Boots sale: Wrote on 1/12/10 at 5:48 PM |
 |
| |
| 73. UGGS On Sale: Wrote on 1/2/10 at 5:46 PM |
 |
| |
| 74. Replcia watches: Wrote on 12/22/09 at 7:36 PM |
 |
| |
| 75. Yves Saint Laurent Shoes: Wrote on 12/20/09 at 6:42 AM |
 |
| |
| 76. RD: Wrote on 12/18/09 at 10:18 PM |
 |
| |
| 77. UGG New Collection: Wrote on 12/4/09 at 10:14 PM |
 |
| |
| 78. UGG 2009 Fall-Winter: Wrote on 11/2/09 at 10:36 PM |
 |
| |
| 79. UGG 2009 Fall-Winter: Wrote on 11/2/09 at 10:34 PM |
 |
| |
| 80. Piaget Watches: Wrote on 11/2/09 at 5:47 AM |
 |
| |
| 81. Replica watches: Wrote on 10/19/09 at 9:06 PM |
 |
| |
| 82. Wholesale Stainless Steel Rings: Wrote on 9/7/09 at 7:12 AM |
 |
| |
| 83. Replica Handbags: Wrote on 7/24/09 at 2:49 AM |
 |
| |
| 84. Fashion Jewelry: Wrote on 7/13/09 at 10:31 PM |
 |
| |
| 85. Wholesale Jewelry: Wrote on 7/7/09 at 2:31 AM |
 |
| |
|