Every small business Web site can benefit from having a blog, especially one that links aggressively out to the greater Web. Blogs can be used to speak directly to -- and with -- customers and are a great help in SEO-ing your site to show up high in search engines.
The challenge is that few small biz owners are natural bloggers -- they're good at their business but writing strong blog posts with lots of external links can be time-consuming.
A new tool from Zemanta can make authoring that blog a lot easier.
The concept is simple but the execution is what sets it apart. Basically, Zemanta's tool is a Firefox plug-in that works with popular blogging tools like Blogger and WordPress. When you start writing a post in those tools, a sidebar pops up that intelligently recommends related pictures, videos and content links. Adding them to the text of your blog post is point-and-click easy.Check out the video of Zemanta in action:
If you're a small business blogger with limited time on your hands, I recommend giving Zemanta a spin. See if it works for you. I'm playing around with it on several blogs. I'll report back on how it goes.
really glad to read the review. We are really excited to see how people are going to use our service and you make a pretty good argument for small biz owners blogs. I hope you are right!
