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RE: Getting Started
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Author: Paul Ruettgers Time: Oct 24, 2003 10:20

There are really so many ways to start making yourself known. Here are some that I can think of...
Make an identity for your company: a logo, with business card, letterhead, and envelope. This helps people recognize and remember your company. Your logo should be based on your company goals, and your target audience.
Create a web site to deliver your message (unique offering that sets you apart from your competitors), and creates an image for your service-based company. Put meta tags in your code for search engines to pick up on.
Get a yellow page listing.
Get an online listing to all the Yahoo's, Google's, etc.
Advertise in smaller magazines that your target consumer will read. This involves a lot of research. You can call each magazine and ask them the demographics and psychographics of their readers.
Direct mail might work, but the response rate is very low typically. The direct mail piece should be as clever and visually stimulating as possible.
Follow-up phone calls are a must after you send out direct mail pieces. Some people say that you should save your money, and simply cold-call.
Go to a cold calling seminar.
Get involved in your local chamber of commerce... maybe several.

Hope this helps. These are only the ideas that I have heard about and/or tried myself.

Good luck!

Paul Ruettgers
Zeal Creative
http://www.zealcreative.com


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Message threads :
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Topic Author Date / Time
Getting Started
Jason Hardman Sep 07, 2003 15:21  
  RE: Getting Started
Paul Ruettgers Oct 24, 2003 10:20  
    RE: Getting Started
Teressa Jackson Mar 09, 2004 07:25  
      RE: Getting Started
Tom Varjan Apr 01, 2004 12:53  
        RE: Getting Started
Matt Brown Jul 03, 2017 07:57  
          RE: Getting Started
Avast Antivirus Support Jan 03, 2018 03:37  
           
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