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Marketing and PR |
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| How marketing contributes in achieving competitive advantage |
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| Author: Muhammad Amjad |
Time: Feb 20, 2004 00:00 |
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Post subject: How marketing contributes in achieving competitive advantage
I am a prospective Ph.D. in strategy student and currently in the phase of preparing my research proposal. I am in search of the references for the subject topic.
Can any one help, as I will be thankful.
regards,
Amjad
amjadyun@khi.paknet.com.pk
How marketing contributes in achieving competitive advantage, specially for small firms ompeting with large companies?
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