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| RE: Online shops |
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| Author: Anonymous |
Time: May 25, 2005 00:44 |
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> Jamin,
>
> With the words, "successful, productive and inexpensive"
> it's hard to find an e-commerce solution that satisfies each
> word. "Inexpensive" might not go with "successful", but it
> depends on so many variables.
>
> Inexpensive solutions are all over the place. The host that
> I use (iPowerWeb.com) is awesome! They only charge $95/year,
> and have a few easy do-it-yourself ecommerce packages. It
> may also be very productive, but it doesn't guarantee
> success.
>
> Success is the hardest part. It's a combination of so many
> things, of which I feel "image" is very important. How your
> company "looks" is an important ingredient to success.
> People judge your company and products based on their visual
> feedback. If a company appears really good to them, then
> they will invest more time to look around, and are more
> likely to invest their money. If, however, the company looks
> "so,so", most people will not spend any time at all on your
> site.
>
> Image can directly relate to "stickiness" - how long a user
> will stay on your site and look around. We recently
> redesigned our company web site, and the web stats show that
> users stay on our site 300-400% longer, and actually click
> on more than 10x as many pages. This is so exciting, and it
> leads to more sales. That is what I define success as.
>
> But like I said, it depends on a lot of other marketing
> aspects, as well as identifying and knowing who your
> audience is.
>
> Hope this helps. Good luck!
>
> Paul Ruettgers
> Zeal Creative
> http://www.zealcreative.com
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