 |
SmartBiz Industry Expert |
|
|
Neil Anuskiewicz
EZ Publishing
Director of Business Development
Neil Anuskiewicz is the Director of Business Development for EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes.
Neil has been in the Internet technology industry for 15 years. He has a passion for learning, and reads two business books each month. He also enjoys writing useful articles for small business people.
In addition to custom web applications, EZ Publishing offers permission-based email marketing. StreamSend has a very popular branded email marketing reseller program.
|
|
 |
|
|
Build Your Email List Through Knowledge Sharing
Email marketing can often be an outstanding source of both new business and especially repeat business. One of the greatest challenges of email marketing is email list building. MORE
|
|
Seven Ways to Build your Email List
Building and maintaining email lists is a challenge for all email marketers. However, if done well and consistently, the rewards in terms of new business and customer loyalty can be great. The following outlines seven strategies for tackling the list building challenge. MORE
|
|
Email Marketing is All About ROI
The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right. Instead of taking an axe to your marketing budget, consider first how your budget is allocated and move some resources to marketing activities that yield a higher ROI. MORE
|
|
10 Tips For Getting Your Email Marketing Emails Past the Spam Filters
A recent Direct Marketing Association (DMA) study showed that "Email's ROI in 2008 was $45.06 for every dollar spent on it." This is outstanding news for permission-based email marketers but you have to get into the Inbox to realize this level of ROI. MORE
|
|
The Key to Affiliate Marketing Success: Recurring Revenue Services
Affiliate marketing started in 1998. The premise was very simple: there are e-commerce Websites that need visitors through various channels. Other Websites are a possible channel for making sales but you are only going to put a link on your Website if you earn a commission... MORE
|
|
What Does the CAN-SPAM Act Mean to Marketers?
In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (the CAN-SPAM act) became law. It was a big step toward cleaning up the “Wild West” of email marketing. Continuing that clean-up earlier this year, ... MORE
|
|
Enhance Your Email Marketing Response
Things have changed since Henry Ford said, "Any customer can have a car painted any color that he wants so long as it is black." Customers are a lot more in control now... MORE
|
|
SPF Records: The Key to Email Marketing Success
Losing your email newsletters to spam filters? Properly implementing a service policy framework, or SPF, can fix the problem lickety-split. Here's how. MORE
|
|
How to Choose an Email Service Provider
It's important to select an email service provider that will enable your business to optimize this vital marketing and sales channel while complying with CAN SPAM and other laws.
MORE
|
|
Starting an Online Business
The decision to do business on the Web can be a great one. There are many challenges, however, and success is not guaranteed. Here are some keys that will make all that work pay off. MORE
|
