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SmartBiz Industry Expert |
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Neil Anuskiewicz
EZ Publishing
Director of Business Development
Neil Anuskiewicz is the Director of Business Development for EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes.
Neil has been in the Internet technology industry for 15 years. He has a passion for learning, and reads two business books each month. He also enjoys writing useful articles for small business people.
In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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Email Promotions versus Email Newsletters
When many people think of "email marketing," they think of opt-in email promotions. That is, where you buy a product online and click on the check box for "send me periodic mailings with news of related products and services from XYZ, Inc." Then, once a month, you get a short promotional email. MORE
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Ten Tips for Building a Good Email List
An email campaign is only as good as the list it is sent to. The question from marketers then becomes, “How do I build a great email list?” The following tips can help all email marketers build their most valuable asset; the email list. MORE
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Some Elements of Good and Bad Subject Lines
It is hard to overstate how important the subject line is to the success of your permission-based email marketing campaigns and email newsletters. First, the subject line is the first writing recipients see and is often the determining factor on whether they open the email or move on to something else. MORE
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How to Reduce Your Spam Complaints by 75%
Spam complaints can be detrimental to your email marketing campaign, and worse, tarnish your sender reputation. Even the best permission-based email marketers (those who send relevant promotions and email newsletters to their opted-in subscribers) get some spam complaints. If you receive more than 1 complaint per 1,000 emails sent, or more than 0.1%, continue reading. MORE
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Bring Deliverability and Design Together to Maximize Email Marketing Success
Tips for getting your permission-based marketing emails into the inbox and the actual design of the email are closely linked. Here you will find useful information on getting into the inbox, email design tips, and the nexus between the two. MORE
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15 Email Design Tips
Designing an effective email is not difficult, but it has a few unique aspects that should be considered in the design process. Regardless of design however, the message should be clear, simple and easily identifiable. MORE
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Build Your Email List Through Knowledge Sharing
Email marketing can often be an outstanding source of both new business and especially repeat business. One of the greatest challenges of email marketing is email list building. MORE
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Seven Ways to Build your Email List
Building and maintaining email lists is a challenge for all email marketers. However, if done well and consistently, the rewards in terms of new business and customer loyalty can be great. The following outlines seven strategies for tackling the list building challenge. MORE
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Email Marketing is All About ROI
The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right. Instead of taking an axe to your marketing budget, consider first how your budget is allocated and move some resources to marketing activities that yield a higher ROI. MORE
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10 Tips For Getting Your Email Marketing Emails Past the Spam Filters
A recent Direct Marketing Association (DMA) study showed that "Email's ROI in 2008 was $45.06 for every dollar spent on it." This is outstanding news for permission-based email marketers but you have to get into the Inbox to realize this level of ROI. MORE
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