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SmartBiz Industry Expert

Suzanne Falter-Barns
The Get Known Now Blog
Infopreneur Coach

Suzanne Falter-Barns coaches infopreneurs and home-based and small business owners to reach a national audience by building their platform. A free media database, Suzanne’s Top 50 Publishing and Media Contacts, is available at her sites.

My Ultimate Marketing Funnel...For Now
Closely tracking what does work and what doesn't—and discarding the things that don't—saves time, builds efficiency and helps the bottom line. MORE

The Simple Secret to Creating an Extraordinary Business
Addressing the market with love makes you feel better, live longer–and drives sales. MORE

How to Build Traffic, Buzz & Your List: The Art of the Freebie Call
Inviting somebody to speak online can pay big dividends for your audience—and bring energy to your site. MORE

The Right Platform Can Make Your Business
Just about every field is full of experts vying for attention. Here are some tips for creating an identity that will put you in the limelight. MORE

Ten Ways To Avoid Marketing Overwhelm
Part of running a small business is not having the time or the energy to go after every promotional opportunity. The key is knowing how to pick your spots. MORE

The Power of Micro Marketing
The path to success may depend on knowing—really knowing—the people who are likely users of your product or service. MORE

Analysis of a Well Branded Website
This piece deconstructs a successful site and shows that it takes good thinking–not a lot of money–to succeed. MORE

Blogs Add the Personal Touch
Broadband logs--Blogs--are a great way to provide information and insight to existing and potential customers. The biggest benefit is a bit more intangible, however: These minimally structured, highly personal Web-based meeting places can strengthen relationships. MORE