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SmartBiz Industry Expert

Jennifer Bosavage
Freelance writer

Jennifer Bosavage is Executive Director of Bosavage Ink, a provider of editorial services for print and online publications. Bosavage has been writing about business technology issues for more than 20 years.

Most recently, she has written for CMP Media’s family of Pipeline sites, including Security Pipeline.com and Business Intelligence Pipeline.com. For the Pipelines, she has authored articles on small business, CRM software and the future of Linux, as well as on other topics.

In the past two years, she has expanded her practice to include providing online content for a wide variety of industries. For example, she has authored content for joinhorizon.com, the recruitment site for Horizon Foods, the leader in portion-controlled home food service. Her copy was responsible for revving up potential employees’ interest in the growing food delivery business. In addition, as she played an integral role in redesigning fbrlaw.com, the Web site for Fusco, Brandenstein and Rada, a workers’ compensation and social security law firm.

From 1995 until 2003, Bosavage was Executive Editor at VARBusiness Magazine, a highly respected magazine for computer resellers. She directed day-to-day operations and was responsible for all aspects of producing the publication, from creating story ideas to approving page proofs and directing online content for varbusiness.com. During her tenure, the magazine won numerous editorial awards, including the prestigious Jesse H. Neal award for editorial quality and integrity in business journalism.



HearMe Offers Small Biz Web Conferencing Like the Big Guys
The life of a small business executive is jam-packed with meetings, many of the face-to-face variety, which enable the entrepreneur to make valuable connections with clients and vendors. MORE
Must-Have Products For 2007
The year has just started, and, for many companies, it's time to evaluate their IT status: What products do we need to remain competitive in the coming year? But with the products - a few of which we've earmarked for you below - remember training as well. MORE
Getting Search Engine Optimization To Pay Off
So many small businesses struggle with the concept of Internet search. They want to be listed at the top of results page of a Google or Yahoo! Search, but the strategy of how to effectively do that can be elusive. MORE
Taking A Bite Of 21st Century Technology
A dental practice upgraded backup and Internet access and gained increases in productivity. MORE
Make Your Newsletter Rock
Today, newsletters can -- and often should -- be a vital part of a company's branding and marketing strategy, and new software tools take all the mystery out of measuring an audience. MORE
Five Ways To Boost Online Business
Small online businesses are constantly on the lookout for ways to make the most of their time and money. You can have the best product in town, but if potential customers don't know about it, they'll never become real clients. These five ideas will help you get your business out of the shadows and into the spotlight. MORE
VARs and Small Business: A Perfect Fit
Big solution providers haven't had a lot of luck in the small business space, mainly becuase they don't understand the market. Value-added resellers, on the other hand, are small local businesses that can grow to be a trusted partner. MORE
The Taxman Cometh?
Online business would change drastically if efforts to charge sales tax succeed. The issue could come to a head soon–the Streamlined Sales Tax Project has support in about 40 states–so small businesses should pay close attention and make their views heard. MORE

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