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SmartBiz Industry Expert

Ryan Buchanan
eROI
CEO and Founder

Ryan Buchanan started eROI in November 2002. He has six years of email marketing, web and e-commerce experience and frequently speaks about email marketing, viral marketing, blogs, and web marketing-related issues at venues such as American Marketing Association, Innotech, Prepaid Wireless Expo and local entrepreneurial groups.

He has also been published in notable industry publications such as iMedia Connection, DM News and eMarketer. He has led the growth of eROI from a couple employees at its inception to a full team of e-marketing experts, creatives, technical, account, and sales teams and has driven 480 percent growth from 2003 to 2005. Buchanan serves on the Board of the Portland Advertising Federation, the Oregon Entrepreneurs Forum, and Starve Ups - a Portland entrepreneurial organization.

Buchanan co-created and spearheaded an annual fund-raising event called Friends Art Fair that generates significant revenue for the non-profit Friends of the Children and Portland artists. He earned his B.S. from University of Virginia in 1996.



Email Proves Itself
Whether it's personalizing messages, delivering a call to action or providing feedback that will facilitate better targeted outreach, email is a vital part of direct marketing. MORE
How I Conquered My Email Addiction Over the Holidays
Running a small business is all-encompassing. But getting away—even for a day—is important. These tips can help. MORE
Be Careful What You Wish For...
The dream of everyone who sets up shop on the Web is to generate a lot of traffic and sell a lot of merchandise. But what happens when your venture is too successful? MORE
Quiet Desperation of a First-Time Entrepreneur
People willing to put it all on the line must have the courage of their convictions—but also be savvy enough to adjust the plan before it's too late. MORE
Going International as a Startup
Tom Friedman says that the world is flat. It’s fair to add that it's also a lot smaller than it used to be. That raises a key question: When should you look beyond domestic markets? MORE
The Right Mix for First-Time Entrepreneurs
Much of what "experts" say about starting a business is wrong. Advice from someone who is there now: Network. Don't write a massive business plan—and get some exercise. MORE
It Don't Mean a Thing If the Email Doesn't Sing
No matter how well targeted an email list is, boring, fuzzy or inaccessible content are sure paths to failure. In the second of a two-part series, the eROI's CEO looks at email content and messaging structure. MORE
How To Run An Email Marketing Campaign
In the first of a two-part series, the founder and CEO of eROI writes that two keys to a successful campaign are creating the best plan and finding the right audience. MORE

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