Scott Yaw
Deskey
Managing Director
Scott Yaw is a brand practitioner with 30 years expertise in consumer, industrial and service products. He consults with top executives in home goods, automotive and financial service categories. Yaw has lead critical branding initiatives for many Fortune 500 clients, including 3M, W.L. Gore, Black & Decker, Ingersoll Rand and Newell Rubbermaid. His most notable project, the North American and global identity of DeWalt power tools, is a case study at the Harvard
Business School.
As one of the first marketing experts to track the financial success of design initiatives, Yaw is highly regarded by business leaders. His original work in quantifying the value of branding for manufacturing and distribution companies established his consulting practice, Brand Impact, which helps clients understand and manage their brands to reduce risk and increase financial return. Yaw is a frequent speaker with numerous marketing and business organizations throughout North America and Western Europe.
|
