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SmartBiz Industry Expert

Dwight Galler
Perseus
Vice President of Marketing

Dwight Galler has 23 years of strategic marketing and corporate and product brand management experience in technology, consumer, and business-to-business market segments, including twelve years in enterprise software.

Most recently, he was the director of marketing communications for Netegrity, Inc., where he built and managed the company's outbound marketing, corporate identity, and marketing communications efforts. In this role, he conducted corporate-branding exercises including research, focus-group testing, and positioning development. Dwight has held marketing and advertising positions with Baan Midmarket Outsourcing, Inso Corporation, Bombaci + Mitchell Direct Marketing, S&N Advertising, and Kenyon & Eckhardt Advertising.



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CRM and other tools track what customers, employees and others do. Enterprise Feedback Management completes the picture by answering an equally important question: Why do they do it? MORE

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