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SmartBiz Industry Expert

Gene Marks
The Marks Group
Owner

A best selling author of the Streetwise Small Business Book of Lists (www.smallbizlists.net) as well as 4 other books on small business, national “Penny Pincher’s Almanac” columnist for American City Business Journals and popular speaker, Gene has helped thousands of business owners increase the profitability of their companies with his no nonsense penny pinching advice.

Gene has appeared as a guest on numerous radio talk shows, authored dozens of articles for numerous publications and has been quoted frequently in the national media, including The New York Times and The Los Angeles Times.

Gene’s articles teach small business owners, managers and start-up entrepreneurs dozens of ways to save money and boost earnings, including:

• How To Get Free Tax Advice From The IRS • Why Gourmet Coffee Is A Waste Of Money! • How To Ask And Receive A Lower Price • Strategies To Get Your Invoices Out Immediately And Start Collecting Money! • Ways To Charge Your Financial Advisor A Fixed Fee • Ways To Squeeze Free Services From Your Insurance Broker • Reasons Why You Don’t Need That Fancy Office • How To Get Free Consulting From The Government • Ways To Speed Up Your Cash Receipts • How To Save Money By Requiring Vacations • Where To Outsource Certain Redundant And Time Consuming Tasks • How To Turn Your Inventory Faster • Where To Get The Biggest Bang For Your Marketing Dollar

Gene owns and operates The Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small and medium sized businesses. The Marks Group PC, launched in 1994, has grown to serve over 500 companies and over two thousand individuals throughout the country. Prior to starting the Marks Group PC Gene spent nine years in the entrepreneurial services arm of the international consulting firm KPMG in Philadelphia where he was a Senior Manager. Gene, a Certified Public Accountant, was also the corporate controller of a publicly-held biopharmaceutical firm.

Because Gene’s company focuses on small businesses, larger companies have sought out his expertise on small business sales and marketing practices including Delaware Investments Corporation (a unit of Lincoln Financial), Citizens Bank, Harleysville Insurance Company and Lucent Technologies.

Gene’s books include the #1 Amazon Small Business Best Seller The Streetwise Small Business Book of Lists (Adams Media), The Small Business Desk Reference (Alpha Books), Outfoxing The Small Business Owner (Adams Media) and The Complete Idiot’s Guide To Successful Outsourcing (Alpha Books).

Gene’s column, “The Penny Pincher’s Almanac” appears nationally in American City Business Journals publications every week.

Squeezing Pennies Out of Business Software Purchases
From buying at the end of the fiscal year to doing as much as possible in-house to simply asking for lower prices, a company can save a lot by using its head. MORE
Seven Ways to Make Money From Your CRM System
Many people assume that customer relationship management systems can't generate profits. Happily, these folks are mistaken. The reality is that these packages, if used correctly, will pay dividends. MORE
Tech Questions Small Businesses Should Ask
Gadgetry is a vital and growing part of small business life. The handful of issues described in this story will determine whether your company's technology becomes a burden—or a competitive advantage. MORE

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