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SmartBiz Industry Expert

Mary Naylor
VIPdesk
Founder and CEO

Through Mary's business instincts and perpetual drive, the business has grown since 1997 into the leading corporate concierge service with over 20 million users. Leveraging her customer relationship marketing expertise, Mary continues to build strategic business alliances and to develop "next generation" loyalty products for the company's blue-chip client roster.

Prior to founding VIPdesk, Mary founded Capitol Concierge, a corporate concierge service located in Washington, DC. Started with just a $2,000 loan from her mother, Mary grew the company into the nation's largest corporate concierge service with tailored programs serving over 80 commercial office buildings. Capitol Concierge's phenomenal success was the subject of an Inc. Magazine cover story in October 1995.

Mary has received numerous awards for her work, including the Inc. 500 in 1997 and 2003, 1997 Inc. Magazine's National Marketing Masters Award for Business Services, and Working Woman Magazine's National Entrepreneurial Excellence Award. Mary serves on the Executive Committee of the Young President's Organization, and is a member of the National Retail Federation, Direct Marketing Association, and the Young Entrepreneurs Organization. She earned her BA in Communications from the University of California, Santa Barbara.

Mary is a frequent speaker on customer retention strategies and the author of Customer Chemistry (McGraw-Hill 2002).



Large Scale Service With Small Scale Costs, Part II
The use of home-based customer service agents can improve productivity and cut costs. It's not the right approach for every company, however. Here are the key challenges—and how to meet them. MORE
Large Scale Service With Small Scale Costs
Efficiently serving and supporting customers is a constant struggle for small businesses. Virtual call centers can help in a number of ways, including widening the size and retention rate of the employee pool and increasing contact center flexibility. MORE

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