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SmartBiz Industry Expert

David Waxman
Spot Runner
Co-Founder, Vice PResident and Director

Spot Runner is the first Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV. With Spot Runner’s revolutionary approach to commercial production, media planning and media buying services, local businesses now have access to a powerful marketing tool that was previously out of their reach.

Waxman and longtime business partner, Nick Grouf, have successfully built and sold two prior companies, PeoplePC and Firefly Network – both of which focused on harnessing the democratizing power of the Internet. Spot Runner continues that tradition by utilizing the Internet to give local businesses the benefit of the same powerful marketing tools previously available only to large national businesses.

Prior to launching Spot Runner, Waxman served as president and co-founder of Memento Press, a San Francisco-based retail consumer imaging company. He remains on that company’s board of directors.

He previously held several consulting positions in marketing and consumer imaging, including developing the consumer business for Powis Parker, Inc., as well as for Ofoto, Inc., a Kodak company, where he was responsible for the company’s marketing launch in the United Kingdom, Germany and France.

Before joining Ofoto, Waxman co-founded PeoplePC, Inc., which was dedicated to simplifying the process of joining the online world and grew to become the fifth largest Internet service provider in the U.S. PeoplePC served over 600,000 individual subscribers, as well as Fortune 500 corporations, such as Ford Motor Company, Vivendi Universal, Delta Air Lines and The New York Times. Waxman was involved with all aspects of the business until its purchase by EarthLink in 2002. In his role as vice president of marketing, Waxman led a successful $40 million campaign which included television, online and outdoor advertising and direct mail.

Before forming PeoplePC, Waxman co-founded Firefly Network and served as creative director. He was responsible for the look and feel and the overall user experience of Firefly’s web properties. Firefly was acquired by Microsoft Corporation in 1998 and its core product, the Firefly Passport, became the foundation for Microsoft’s Passport and .NET initiatives. Waxman holds an A.B. degree in music composition from the University of California at Berkeley and an S.M. degree from the Media Laboratory at the Massachusetts Institute of Technology.



The Best Marketing Mix: Old and New
The emergence of the broadband Internet has paved the way for new marketing technologies. More subtly, it makes using the old standbys—radio and television—more flexible and affordable. The result: A richer mix of approaches to customers and prospects. MORE

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