Scott Madlener
Performance Communications Group
Executive Vice President
Scott Madlener is executive vice president of interactive strategies for Performance Communications Group (PCG), Chicago. PCG is the developer of Internet Secured Application Technology (ISAT), an evolution in online advertising that radically improves the relevance and usefulness of banners for businesses and consumers. Clients include Kraft, Sysco Food Services, Coca-Cola, Allstate and General Motors.
Scott is responsible for the direction of ISAT and has lead the development team in creating more than 20 web applications that utilize ISAT features including on-demand video, live conference, e-newsletters, video postcards and banners. The ISAT Total Response Unit, the first media player that combines downloaded, streaming or live audio and video with integrated direct response features, was launched in the fall of 2006.
Scott has more than 12 years of Internet experience, having founded Intelli.com, the first web development company in Chicago. Clients included Apple Computer, General Growth Properties, Kodak, Miller Brewing, Osco and Sav-On Drug Stores, Walgreens and the Clio Awards. At Intelli.com, Scott spearheaded the development of IntelliSuite Content and Collaboration Management System, the predecessor of ISAT. Intelli.com merged with PCG in 2004.
Scott has served on the advisory boards of numerous Internet companies, and currently is a member of the board of directors for PCG and Tenant Solution.
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