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SmartBiz Industry Expert |
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Darryl Ohrt
Plaid
Founder
Darryl Ohrt is the founder of Plaid, a design and branding firm, and chief contributor to BrandFlakesForBreakfast.com.
His stint in a punk rock band began Darryl's lifelong pursuit in questioning why things are done, how they can be done better and a burning desire to create work that stands out from the crowd. Plaid has produced award-winning, breakthrough work for clients whose names you'll recognize and some cool brands you haven't heard about, yet. Right now, Darryl is probably buried knee-deep somewhere in the intertubes of the internet.
Says Ohrt: "My agency's work tells my story better than any bio ever could."
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You Are Beautiful
It's not always about the product. Sometimes the focus should be on consumers, and making them feel good. MORE
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Hiring in the Internet Age
Online tools transform how a person is hired. Interviews no longer must be done in person, potential employees come from a broader geographic region and response to the company's call for candidates is immediate. MORE
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How a National Apparel Chain Remains Local
An important less from Urban Outfitters: A blog that provides value can become part of customers' lives--even if much of the information has nothing to do with the product.
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Innovative Advertising...From a Bank?
An industry not exactly accustomed to life at the cutting edge scores with an initiative that features honesty and humor. MORE
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Must See TV
The old "appointment" days of television are over. New platforms offer limitless flexibility for viewers—and ripe opportunities for advertisers. MORE
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Thinking Web 2.0? Hire a Pro
Doing things yourself is fine, to a point. When your company's fate is at stake, however, it pays to play it safe. MORE
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Should You Be Twittering?
The next thing has arrived—and that can be a very good thing for business productivity. MORE
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Beyond Honesty
Today's companies need to tell the truth, encourage customer participation and let all its information flow freely. MORE
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Mashups Are the Future
Combining two or more elements into a single presentation is the next big thing. Small businesses should explore this potentially valuable approach, which is becoming easier to execute. MORE
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Mashups Are the Future
Combining two or more elements into a single presentation is the next big thing. Small businesses should explore this potentially valuable approach, which is becoming easier to execute. MORE
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