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SmartBiz Industry Expert

Darryl Ohrt
Plaid
Founder

Darryl Ohrt is the founder of Plaid, a design and branding firm, and chief contributor to BrandFlakesForBreakfast.com.

His stint in a punk rock band began Darryl's lifelong pursuit in questioning why things are done, how they can be done better and a burning desire to create work that stands out from the crowd. Plaid has produced award-winning, breakthrough work for clients whose names you'll recognize and some cool brands you haven't heard about, yet. Right now, Darryl is probably buried knee-deep somewhere in the intertubes of the internet.

Says Ohrt: "My agency's work tells my story better than any bio ever could."



You Are Beautiful
It's not always about the product. Sometimes the focus should be on consumers, and making them feel good. MORE
Hiring in the Internet Age
Online tools transform how a person is hired. Interviews no longer must be done in person, potential employees come from a broader geographic region and response to the company's call for candidates is immediate. MORE
How a National Apparel Chain Remains Local
An important less from Urban Outfitters: A blog that provides value can become part of customers' lives--even if much of the information has nothing to do with the product.
MORE
Innovative Advertising...From a Bank?
An industry not exactly accustomed to life at the cutting edge scores with an initiative that features honesty and humor. MORE
Must See TV
The old "appointment" days of television are over. New platforms offer limitless flexibility for viewers—and ripe opportunities for advertisers. MORE
Thinking Web 2.0? Hire a Pro
Doing things yourself is fine, to a point. When your company's fate is at stake, however, it pays to play it safe. MORE
Should You Be Twittering?
The next thing has arrived—and that can be a very good thing for business productivity. MORE
Beyond Honesty
Today's companies need to tell the truth, encourage customer participation and let all its information flow freely. MORE
Mashups Are the Future
Combining two or more elements into a single presentation is the next big thing. Small businesses should explore this potentially valuable approach, which is becoming easier to execute. MORE
Mashups Are the Future
Combining two or more elements into a single presentation is the next big thing. Small businesses should explore this potentially valuable approach, which is becoming easier to execute. MORE

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