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SmartBiz Industry Expert

Mark Kolier
CGSM
President and Founder

As president and founder of CGSM Mark Kolier is responsible for overseeing the strategic evolution of his company from a traditional print production agency into a full-service marketing organization that offers print and mailing, direct marketing, strategic marketing, and creative services. “I read the writing on the wall,” Kolier says. “The print market is changing and the needs of our customers are expanding. We made a strategic decision to change our company to meet those needs.” In 2008 CGSM acquired an equity stake in Tri-Media, a global marketing technology network, enabling it to offer a comprehensive set of e-commerce tools and platforms including website development, optimization and e-commerce strategy and deployment.

It’s a strategy that is both innovative and practical. “Things are moving so fast these days,” Kolier reminds his staff, “if we stand still, we’ll be left behind.” Kolier has more than 20 years of experience in print production. Prior to founding CGSM as Canterbury Graphics Inc., a print production agency in 1996, he was a partner for nine years in Tricar Graphics, a print management firm. At Tricar his clients included Dale Carnegie & Associates, Time-Warner, Lang Communications (publisher of Working Woman, Working Mother, Success Magazine and McCall’s), Rolling Stone and US Weekly, and the Association of Tennis Professionals. Kolier specialized in consulting on new mail formats and new approaches to traditional direct mail promotions.

Kolier graduated Cum Laude from the University of Southern California BA School of Letters, Arts and Science June 1981.

Kolier is now in position to speak with authority about where it is going in the future. Knowledgeable, personable, entrepreneurial, and quotable, Kolier is available for interview on a wide range of topics. Follow him at his blog: www.markkolier.wordpress.com



Everything I Needed to Know about Customer Service I learned in a Tokyo Convenience Store
During a recent trip to Tokyo, the differences to everyday life in the United States were often very obvious and culturally driven. But there were many occasions where customer experiences, behavior and expectations transcended the cultural differences between East and West. MORE
Does My Local Business Really Need a Website? Small Business Website Myths Revealed
When was the last time you used the yellow pages or any kind of phone book? We all have them (many of them) and there are times when it can be convenient -- if you know exactly what you are looking for. Hopefully you will even find a few worthwhile listings. MORE
Does My Local Business Really Need a Website? Small Business Website Myths Revealed
When was the last time you used the yellow pages or any kind of phone book? We all have them (many of them) and there are times when it can be convenient -- if you know exactly what you are looking for. Hopefully you will even find a few worthwhile listings. MORE
Six Steps to Presidential CRM Success
Our new president demonstrated throughout his campaign, as well as during his first few weeks in office, that he is extremely conscious of the power of CRM. He may have a few more "customers" than you or me, but his style of communicating with his constituency via Whitehouse blogs, YouTube videos and twitter is one that bears consideration. MORE
8 Smart Tips for Doing More (Marketing) with Less
Almost every company has been forced to cut spending. Employees are being shown the door in increasingly alarming numbers. And marketing budgets and marketers? It seems that first the budget is cut and then you are. MORE
For Marketers the Holidays Always Come Early
Put away the boogie board and the sun screen for at least some of the time this summer and get ready for the selling season ahead. MORE
What’s in a Name? Using Direct and Email Lists
A successful direct mail campaign consists of a good list, a good product and a good presentation. Here are five inside tips on choosing the best postal and email lists for your campaign. MORE
It’s All About Listening to Your Customer (Data)
Data analysis and personalized recommendations in print and on the Web will generate more sales from your existing customers. MORE
Application-Specific Tips for Converting RGB to CMYK
There are a lot of good programs out there—and they approach color matching a bit differently. Here's how to use four of the top four. MORE
The ABCs of RGB, HTML & CMYK: Matching Offline and Online Colors
The advent of computers and the Internet has made it more difficult to ensure that graphics are consistent across all of a company's media. Here are ways to alleviate this common problem. MORE

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