Mark Kolier
CGSM
President and Founder
As president and founder of CGSM Mark Kolier is responsible for overseeing the strategic evolution of his company from a traditional print production agency into a full-service marketing organization that offers print and mailing, direct marketing, strategic marketing, and creative services. “I read the writing on the wall,” Kolier says. “The print market is changing and the needs of our customers are expanding. We made a strategic decision to change our company to meet those needs.” In 2008 CGSM acquired an equity stake in Tri-Media, a global marketing technology network, enabling it to offer a comprehensive set of e-commerce tools and platforms including website development, optimization and e-commerce strategy and deployment.
It’s a strategy that is both innovative and practical. “Things are moving so fast these days,” Kolier reminds his staff, “if we stand still, we’ll be left behind.” Kolier has more than 20 years of experience in print production. Prior to founding CGSM as Canterbury Graphics Inc., a print production agency in 1996, he was a partner for nine years in Tricar Graphics, a print management firm. At Tricar his clients included Dale Carnegie & Associates, Time-Warner, Lang Communications (publisher of Working Woman, Working Mother, Success Magazine and McCall’s), Rolling Stone and US Weekly, and the Association of Tennis Professionals. Kolier specialized in consulting on new mail formats and new approaches to traditional direct mail promotions.
Kolier graduated Cum Laude from the University of Southern California BA School of Letters, Arts and Science June 1981.
Kolier is now in position to speak with authority about where it is going in the future. Knowledgeable, personable, entrepreneurial, and quotable, Kolier is available for interview on a wide range of topics. Follow him at his blog: www.markkolier.wordpress.com
|
