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SmartBiz Industry Expert

Sandra Holtzman and Jean Kondek


Sandra Holtzman is an award winning creative director and marketing strategist. She currently serves as President of Holtzman Communications, LLC.

Jean Kondek is founder of Black Dog Advertising. She has over two decades of experience working as a strategic marketing executive and creative director/copywriter.

Sandra Holtzman and Jean Kondek are authors of Lies Start-ups Tell Themselves to Avoid Marketing: A No B.S. Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs (SelectBooks) available at better bookstores nationwide and through Amazon.com and other online retailers



Let the Audience Determine Your Site Content
Turning visitors into buyers is a tricky business. Some sites sell, some sites don't help sell—and some actually "unsell." These tips will allow you to get the most out of your company's online initiatives. MORE

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