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SmartBiz Industry Expert

Louis Chatoff
StreamSend Email Marketing
Deliverability Manager

As the Deliverability Manager, Louis works closely with both StreamSend customers and the major ISPs to help ensure email marketing campaigns are successful. He also plays sheriff when it comes to monitoring that all customers are adhering to the company's standards and privacy policy. Over the last 10 years, Louis has been involved in almost every aspect of the email marketing business.

StreamSend is the most comprehensive and cost-effective permission based e-mail marketing suite available. This powerful email marketing suite is available to marketers, entrepreneurs and online retailers around the world. StreamSend also has a very popular branded email marketing reseller program.

Simple Solution to an Enormous Email Marketing Gaffe
I read last week about a major newspaper making one of the biggest email marketing mistakes possible – sending to their entire list of email addresses rather than the intended small group. MORE
Keeping it simple
Getting people to open and act on an email message may sound easy. And it is - for email marketers that keep it simple for their recipients. MORE
Use Social Media to Build Your Email Audience
Last year the debate was whether social media was going to replace email as a marketing medium. That debate then turned into a discussion about how best to integrate the two for the biggest boost in exposure and revenue. MORE
Engagement to Conversion – Using Social Media and Email Marketing to Make the Sale
The question that I am constantly asked is “How do email marketing and social media work together?” The answer used to be somewhat ambiguous, but there has now been enough time to clearly see how both meld together in the marketing cycle. MORE
Why Add Social to Your Email Marketing
While the email marketing world is still learning how best to integrate social media, I want to throw out one word to current email marketers: “Legitimacy”. Adding a simple Facebook Fan Page to the media mix will convey an added sense of legitimacy by allowing message recipients to see how others feel about your product or service. MORE
Keep Your List Members Away From the Spam Button
Nothing strikes fear in the heart of an email marketer like the thought of a recipient hitting the spam button. All that time spent on creating content, sending and reviewing test messages, only to have someone completely reject the message as “Junk.” MORE
Spam Complaint Refresher
Since a high complaint rate is one of the top reasons why email marketers cannot reach their audience, I thought it would be helpful to share some spam complaint basics. MORE
Grow Your Email Audience
What email marketer wouldn’t want more active list members? I am talking about engaged members who directly opt-in and are excited about receiving your messages. These members are out there, you just need to know how to draw them in. MORE
Does Your Open Rate Measure Up?
Unlike cold calls and direct mail, which are frequently viewed as intrusive or unwelcome, email marketing messages give recipients the freedom to read and review correspondence on their own time when it’s most convenient. Less distracted by the day’s deadlines and tasks, recipients are better able to retain the information they’re given. MORE
What if Your Email Messages Are Never Opened?
The next time you create an email campaign, try to use a ‘from address’ and ‘subject line’ with the assumption that no one is going to open your message. I know this seems backwards, but trust me on this one. Most of us put our energies in to creating a clever subject with the sole intention of getting the content opened. MORE

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