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SmartBiz Industry Expert

Jerry Carter
Priority Pay Payroll
President and CEO

Jerry Carter is the CEO and founder of Priority Pay Payroll, one of the country’s premier payroll processors offering clients integrative products and services to businesses ranging in size from one to several hundred. Carter's innovative business approach and entrepreneurial spirit is just one of the distinguishing characteristics that separates Priority Pay from its competition. After moving out of his home at age 15, Carter lived with friends as he continued to attend Linden High School in New Jersey. After graduating from high school, Carter joined the Army Reserve and then enrolled in Kansas State University where he pursued a degree in finance and later earned his MBA. Now at 29 years old, despite many hardships he faced during his youth, he is a millionaire. Jerry's ambition pushes him to accomplish not only what no one expected of him, but also to surpass what he himself thinks is possible. He truly believes that this is only the beginning and continues to push his company to be the most reliable payroll company in the United States.

Catering to small businesses as well as established companies, Priority Pay Payroll stands out from the crowd by providing clients with outstanding customer service and unique client interaction. By offering both the simple and complex payroll, tax and benefit services, Priority Pay pairs each of its clients with one highly-trained payroll specialist, with at least 2-3 years of experience in the industry, to handle all aspects of the account. This unique one-on-one service allows Priority Pay customers to build a relationship with their payroll specialist, who is familiar with the account intimately and is available to answer questions and provide seamless service at the drop of a hat. Priority Pay also offers a unique payroll technology that allows clients to view their payroll fast and electronically. Evidence of Priority Pay's uniqueness can be seen in the significant growth that the company has undergone since it was founded only four years ago. As a young company, Priority Pay has grown from one office in New Jersey to nine offices nationally, with its most recent office opening in January 2009 in Cary, NC. With just over 100 employees, Priority Pay has gone from $0-$15 Million dollars in revenue since it opened in 2004.

Top 5 Ways for Small Businesses to Succeed in a Down Economy
According to recent estimates, there are approximately 20 million small businesses operating right now in the United States. However, given the current state of the economy and predictions that the slumping market might take more time than expected to right itself, many small business owners have been forced to make cutbacks, whether they be layoffs, hiring freezes or the elimination of services, in order to survive. MORE

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